Before joining HubSpot as Marketing Manager, I worked for an award-winning SEO tool.
To help you understand the basics of SEO, we will start by reviewing how both on-page SEO and off-page SEO interact. This module will help you identify and show the "dos and don'ts of obtaining links" and create your own optimized links.





Students were given great tips on how to set goals, conduct competitor research, create content audits, and generate ideas that will help them in their inbound marketing efforts.
We are pleased to welcome you to Week 1. This week, we'll be looking at the content marketing ecosystem.

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An accomplished marketer with over ten years of experience in both content marketing and search engine optimization. HubSpot’s product awareness, across multiple features, is her primary responsibility. She is also responsible for building buzz and backlinks.



Excellent lecturer who provides practical and interesting content. I highly recommend this course to anyone seeking to improve their knowledge of content marketing. Thanks!

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This course can be used by anyone with marketing skills and anyone looking to improve the way they create, execute, or launch marketing campaigns.
By creating a content marketing campaign, you can build your brand and reputation online. Let's get started!

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This course offers a straightforward approach and many frameworks that will help you think and work as a more sophisticated marketing professional. This course will allow you to grow professionally and open up new possibilities.
These modules are broken down into six easy-to-follow modules that will help you find and acquire high quality link sources. These videos are concise, actionable, and straight to the point. They can be shared with your team.